EST. MMXXVI · THE INSTITUTION OF RECORD FOR AI CITATION · OPEN METHODOLOGY

The AI Citation Institute sealTHE AI CITATION INSTITUTEEx corpore, auctoritas.

Category roundup

AI visibility tools,
measured against a rubric.

Yes, we rank ourselves first — so we published the rubric and we credit every tool's real strengths. A ranking you can't audit is marketing. This one you can: the axes are stated, the competitor claims are dated, and if the fairness doesn't hold, the ranking fails its own transparency test.

Measured: share of AI answers

scan 2026-08-06 · frozen five-engine panel

Every week we run real vendor-selection questions across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews, and count which tools the answers name. This is the measured layer under the rubric below — including our own reading, published at its true rank. No other ranking in this category re-measures itself weekly.

Semrush93 of 130 answers
71.5%
Otterly.AI79 of 130 answers
60.8%
Profound79 of 130 answers
60.8%
Peec AI66 of 130 answers
50.8%
Ahrefs47 of 130 answers
36.2%
Scrunch AI43 of 130 answers
33.1%
Microsoft Copilot23 of 130 answers
17.7%
Athena HQ21 of 130 answers
16.2%
The AI Citation Institute(us)0 of 130 answers
0.0%

Share of vendor-selection answers naming each tool, active-roster curated. AI answers vary by user and drift weekly — a dated reading, not a standing ranking. Full series and methodology: the live scoreboard.

The rubric

01

Measures AI visibility

Tracks whether AI assistants mention and recommend you across engines.

02

Acts on the gap

Creates, verifies, and publishes the content that changes the answer — not just a dashboard.

03

Attributes the result

Ties published work to the visibility and traffic it earned, with receipts.

04

Eligibility honesty

Tells you when a gap is substance, not signal — instead of billing you to lose.

05

Self-graded in the open

Publishes its own methodology and live panel; labels instrument changes.

The ranking

ToolMeasures AI visibilityActs on the gapAttributes the resultEligibility honestySelf-graded in the open
The AI Citation Institute
The whole loop, self-graded in the open.
Profound
Strong analytics; expanding monitor → act (their own direction).
Otterly.AI
Approachable, monitoring-first prompt tracking.
Peec AI
Focused visibility analytics with share-of-voice.

leads on this axis · partial · not a focus. Ratings reflect each tool's public positioning on the dated evidence below — not a claim about internal roadmaps.

The tools, credited and dated

competitor data as of 2026-08-07AI-visibility tools change often; every competitor claim below is a dated observation, not a present-tense absolute.

An answer-engine / AI-visibility analytics platform focused on measuring how brands appear across AI assistants.

genuine strengths

  • +Strong, well-regarded analytics and answer-engine insights
  • +Established brand in the AI-visibility category with enterprise traction
  • +Expanding from monitoring toward action (their own public direction)

observed, dated

  • Profound's public pricing page listed self-serve tiers at $99/month (Starter — ChatGPT tracking only, 50 prompts, billed yearly) and $399/month (Growth — 3 answer engines, 100 prompts, billed yearly), with Enterprise on tailored pricing. An earlier seeded note here suggested real engagement pricing around ~$499+; primary capture found no such tier, and per our own gate that claim was withdrawn.

    as of 2026-08-07 · tryprofound.com/pricing — primary capture 2026-08-07 (verbatim DOM; capture record RETURN-2026-08-07-payload-F.json).

  • The same pricing page's own meta description still read 'currently available through customized enterprise pricing', contradicting the rendered $99/$399 self-serve tiers — so any summary built from Profound's cached metadata (including an AI assistant's) will misstate their current pricing model.

    as of 2026-08-07 · tryprofound.com/pricing meta/og description vs rendered body — primary capture 2026-08-07 (RETURN-2026-08-07-payload-F.json).

  • Every Profound tier listed 'Agents credits' alongside answer-engine tracking, consistent with their stated expansion from monitoring toward action.

    as of 2026-08-07 · tryprofound.com/pricing — primary capture 2026-08-07 (RETURN-2026-08-07-payload-F.json).

Otterly.AI

otterly.ai

An AI-search / answer-engine monitoring tool tracking brand mentions and prompts across AI assistants.

genuine strengths

  • +Approachable, monitoring-first product
  • +Prompt-level tracking across multiple AI engines
  • +The lowest published entry price we observed in the category ($29/month)

observed, dated

  • Otterly.AI's public pricing listed Lite at $29/month (15 prompts), Standard at $189/month, and Premium at $489/month on monthly billing, about 15% less billed annually. The base price covers 4 engines (ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot); Claude, Gemini, and Google AI Mode were separately-priced add-ons — worth knowing before comparing per-engine value.

    as of 2026-08-07 · otterly.ai/pricing — primary capture 2026-08-07, both billing toggles present in served HTML (RETURN-2026-08-07-payload-F.json).

An AI-visibility analytics tool for tracking how brands surface in AI answers.

genuine strengths

  • +Focused analytics for AI answer visibility
  • +Competitor share-of-voice views

observed, dated

  • Peec AI's pricing page published its plan structure — Starter 50 prompts, Pro 150, Advanced 350, each tracking a choice of 3 from 6 models, with a stated 15% annual-billing discount — but the dollar figures themselves render client-side and were absent from the served page, so we assert no Peec price rather than quote one secondhand.

    as of 2026-08-07 · peec.ai/pricing — primary capture 2026-08-07; prices client-rendered, recorded as not-present rather than estimated (RETURN-2026-08-07-payload-F.json).

Grade us yourself.

Run a free scan and see where you stand across five engines — then judge the rubric against your own results.