What goes in an llms.txt file
The format is loose but conventional: an H1 with the site or product name, one paragraph describing what it is, then Markdown link lists grouped by section. Each link gets a short summary so a crawler knows what it will find before fetching it.
| Element | What it is | Example |
|---|---|---|
| Title (H1) | The site or product name | # The AI Citation Institute |
| Summary blockquote | One paragraph on what the site is and who it's for | > The AI Citation Institute measures which pages AI engines cite. |
| Linked sections | H2 groups (Docs, Data, Answers) with Markdown links | ## Answers |
| Per-link note | One line after each link explaining the page | - [Methodology](/methodology): how the panel works |
| Optional section | Lower-priority links a crawler may skip | ## Optional |
Keep it curated. A dump of every URL defeats the purpose; the value is the shortlist.
How it differs from robots.txt and sitemap.xml
robots.txt tells crawlers what they may not touch. sitemap.xml lists every URL for completeness. llms.txt does something else: it's an editorial recommendation of the pages worth reading, written for a language model to skim rather than a spider to enumerate.
The three aren't substitutes. A site can and often should publish all three, each serving a different reader.
What it does not do
An llms.txt is an invitation to crawl, not a promise of citation. It lowers the odds that good content is overlooked because it was buried; it does nothing for content that wouldn't earn a citation on its own merits.
Anyone selling llms.txt as a shortcut to AI visibility is overstating it. The lever is still the substance of the pages you link to, plus the internal-link graph that connects them.
The AI Citation Institute publishes its own file at /llms.txt as a working example.
Common questions
Where does an llms.txt file go?+
At the root of your domain, served as plain text at yoursite.com/llms.txt, the same location convention as robots.txt.
Do all AI engines read llms.txt?+
No. Adoption is uneven and still growing. Treat it as a helpful hint that some crawlers use, not a standard every engine honors yet.
Will an llms.txt file get my pages cited?+
Not by itself. It helps a crawler find and parse what's already there. It's hygiene, not a ranking lever, and it won't make thin content get cited.
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